With a 24-hour news cycle and myriad pathways for your audience to consume current events, video still dominants the market with on-camera interviews, live on-the-scene images, and packaged segments.
Comprehensive media training is an essential component to your business model. From print to online, social media to an on-camera newscast, having a media-savvy executive team will deliver your message with authority and impact – for good news opportunities and in a crisis situation.The following highlights just a few top line tips for your next on-camera opportunity:
Know Your Story
• Just ignore the cameras! Think of your experience as having a conversation with the host / reporter, keeping it simple for viewers to follow along.
• Support each message – use statistics, relatable examples
• Speak with a personal, storytelling tone – have fun (as appropriate), be informative
• Be confident. Be an expert resource.
• Avoid jargon and acronyms; if you must use technical terms, explain them
• Display a high energy level with natural gestures, expressions, and voice
• Prepare what you will be talking about ahead of time, then smile and communicate your message.
Dress to Impress
• Business attire is recommended with solid, darker colors for best on-camera presentation.
• Avoid white jackets or shirts as well as stripes or busy patterns.
• Microphones are very sensitive; avoid loose jewelry around the neck or wrist that might make noise
when you move naturally.
• Items with your company or organization logo, such as a lapel pin or branded shirt may be worn.
• Lastly, remember that your footwear might be seen on camera, too.
If you need to fine tune your message points, sharpen your on-camera appearance, or freshen your brand appearance, contact the Richeson Communications team for a media-ready consultation.