Laura Richeson will tell you that great public relations is never just about coverage. It’s about connection.

That belief is the foundation of Richeson Communications, the Orlando-based PR and marketing firm she founded in 2010.

From tourism and hospitality to lifestyle brands and nonprofits, Laura helps a diverse range of organizations across Central Florida tell stories that actually mean something, as well as move people to act.

Built on 20+ Years of Real Experience

Laura has spent more than two decades in strategic communications, media relations, event publicity and integrated marketing.

She’s earned a reputation as a trusted advisor and creative partner, someone clients call when the stakes are high and the path forward isn’t obvious.

Laura’s approach is thoughtful. Her execution is meticulous. And she brings a calm confidence to both big opportunities and unexpected challenges.

Laura earned her Accreditation in Public Relations (APR) in 2006 and it’s a credential she takes seriously.

Today, she remains an active voice in the industry, speaking on communications strategy, storytelling trends and relationship-based media outreach, as well as mentoring the next generation of PR professionals in Central Florida.

Before launching her own firm, Laura served as senior vice president at a boutique Orlando agency, where she led national accounts and developed integrated campaigns recognized for both their innovation and their measurable results.

Rooted in the Central Florida Community

Client work is only part of the picture. Laura is deeply engaged in the nonprofit and civic life of Central Florida. She chairs events, serves on advisory boards and offers pro bono counsel to organizations doing meaningful work in the region.

Laura believes the strongest brands are built on trust, consistency and stories that resonate long after the spotlight fades. Everything she does reflects this belief.