DAYTONA BEACH, Fla. (Sept. 22, 2023) – The iconic Hard Rock Hotel Daytona Beach supports breast cancer awareness and research through the annual Pinktober® campaign. This October, guests are invited to stay and visit the 200-room beachfront resort and join the fight against breast cancer while enjoying oceanfront amenities.

Fifteen percent of all proceeds from resort-wide Pinktober® activities will be donated to the American Cancer Society to support the vision to end cancer as we know it, for everyone.

Pinktober® Activities

You’ve Been Pinked: Select rooms have been adorned in pink to surprise lucky guests during their stay to enjoy lavish accommodations, stylish décor, pampering Sleep Like A Rock bedding, Rock Spa bath amenities, and exclusive resort-style amenities. The Sound of Your Stay® music program also goes pink with a Fender guitar provided in the themed rooms to find your groove.

Spa: Immerse yourself in wellness at the Rock Spa® with themed treatments including the Pink Lemonade Body Exfoliation body treatment that begins with an invigorating lemon and grapefruit extract body polish. Finish with a Pink Moon spun sugar shea butter application sure to leave skin feeling delicate and supple. Plus, enjoy Pretty in Pink Nails with the signature Picture Perfect manicure or pedicure, and a choice of any pink polishes during the month of October.

Food & Beverage: Enjoy Pinktober® items at Constant Grind with pink peppermint hot or cold lattes and a Pink Confections Dessert Bar with a variety of pink treats. At Sessions restaurant, indulge in a signature pink dessert along with several themed cocktails including pink martinis and pink coladas.

Merch: The international hotel brand is offering exclusive limited-edition merchandise in support of breast cancer awareness and research, including a Pinktober®-themed Hard Rock t-shirt, hat, water bottle, and tote bag. Through the Hard Rock Heals Foundation, a portion of proceeds will go to charities that help raise awareness and funds for breast cancer research. The Pinktober® 2023 retail collection is now available locally at Rock Shop®.

Band Member Bake Sale: The treasured annual Pinktober® Bake Sale is set for Oct. 20 in the hotel lobby. Band members make their favorite sweets and treats for guests and visitors to purchase, with 100% of proceeds donated to support breakthrough research, 24/7 support for cancer patients, access to lifesaving screenings, and much more. Participants can also enter to win the Pinktober® guitar raffle during the bake sale.

In the Community: Join band members of Hard Rock Hotel Daytona Beach by participating in the Making Strides of Volusia-Flagler event on Oct. 28 to raise funds for lifesaving breast cancer research and the advancement of health equity through essential programs and services.

“Hard Rock continues to live our mottos of “Love All – Serve All” and “Take Time To Be Kind” with our steadfast support throughout Breast Cancer Awareness Month, with the goal of lending a hand to the people and communities that need it most,” said Androse Bell, general manager at Hard Rock Hotel Daytona Beach.

“Breast cancer is the most common cancer diagnosed among women in the United States. Sadly, we all know a family member, friend, or colleague touched by breast cancer. We are focused on supporting prevention, screening, and treatment advances that save lives,” Bell continued.

Hard Rock Hotel Daytona Beach

True to the Hard Rock brand, the property features brand-exclusive offerings including a Body Rock® workout facility, and a Rock Spa & Salon® complete with the music-infused Rhythm & Motion spa menu, six treatment rooms, a manicure/pedicure station, and poolside cabanas with spa services. The world-famous Rock Shop® features Hard Rock’s iconic merchandise.

Hard Rock Hotel Daytona Beach offers an array of food and beverage amenities where guests will enjoy all-day dining at Sessions, 24-hour in-room dining, the Constant Grind grab-and-go coffee shop, Splash Pool Bar, and Wave Terrace oceanfront entertainment venue.

Catering to the unique needs of business and leisure travelers, Hard Rock Hotel Daytona Beach provides 20,000 square feet of indoor and outdoor meeting space, including bright meeting rooms with views of the Atlantic Ocean and an open-air terrace suitable for any meeting or special event needs.

At Hard Rock Hotel Daytona Beach, there’s always something happening. The resort has quickly become a favorite to relish in live concerts to music events. Most shows are free and open to the public. A complete schedule is updated regularly online.

Stay social at @hrhdaytonabeach, #hardrockhoteldaytonabeach, and #pinktober.

About Hard Rock Hotels & Casinos®

Hard Rock Hotels & Casinos is internationally recognized as a leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable hotel experiences. Driven by integrity, philanthropy and unparalleled guest experiences, the brand adorns 37 distinctive Hotels & Casinos in the world’s most enviable destinations. Hard Rock Hotels provide amazing live music, dining options that make guests’ taste buds sing, head-to-toe wellness services and many more amenities, in addition to offering best in class protocols for health and safety which Hard Rock deems SAFE+ SOUND. For more information on Hard Rock Hotels, visit hardrockhotels.com.

###

Editor’s Notes:

Executive interviews, additional story angles, and qualified media experiences are available by contacting Laura E. Richeson, APR at 407.616.8108 or [email protected].

Download media assets here.