Richeson Communications stays on the forefront of Orlando’s community with client news, articles and event updates.
By now, we have all raided our refrigerators, cleaned the closets, figured out Zoom meetings and discovered new ways to shift to an all-digital world. Now what?
Do you consider your blog a reputable source of news and information? Do your readers value your “expert” opinion when making decisions about purchases, travel or family matters? If you answered “yes,” then you’ve probably been approached by a brand (or two) to help them communicate their message to your audience. If managed well, these brand relationships can become a lucrative source of fame and fortune, but they require care.
Merriam-Webster® defines communication as a process by which information is exchanged between individuals through a common system of symbols, signs or behavior. From everyday chats to advanced academic models and theories, we are all natural communicators; however are we communicating effectively with our customers and potential customers?