With a 24-hour news cycle and myriad pathways for your audience to consume news and content, video dominates the market with on-camera interviews, live, on-the-scene images, and packaged segments.
As a result, comprehensive media training is an essential component to your business model. Whether your brand is being featured in print, on social media or in an on-camera or Zoom interview, a media-savvy executive team or Subject Matter Expert (SME) who is equipped to deliver your message with authority and impact is critical for good news opportunities and in a crisis situation.
Let’s review the following tips for your next on-camera opportunity:
Know Your Story
Dress to Impress
Remote Interviews (Updated April 2020)
In today’s new COVID-19 environment, more media interviews are occurring via Zoom, Skype or other video chat programs. Media outlets have adapted quickly and continue to need SMEs to complement current news coverage. In addition to the previous tips, you now need to also prepare for a live and/or taped video interview.
Are you ready to fine-tune your talking points, sharpen your on-camera appearance or freshen your brand message? Contact the Richeson Communications team for a media-ready consultation.