ORLANDO, Fla. (July 13, 2018) — eyebobs®, a Minneapolis-based eyewear brand for the irreverent and slightly jaded, is proud to announce plans to smash through the traditional eyewear retail model with the opening of its second brick and mortar location and its first location in Florida.

The brand’s expansion is led by CEO Mike Hollenstein, who brought a wealth of retail experience to drive eyebobs’ launch of its prescription eyewear offerings in 2017 and is now leading the brand to break the mold of the bland eyewear shopping experience with a new store opening at The Florida Mall in the summer of 2018.

The Florida Mall location will reside on the southeast side of the mall near Macy’s. The 1,137 square-foot space will feature the iconic and irreverent eyebobs aesthetic featuring edgy design elements with splashes of yellow and twists on some of the world’s most iconic works of art.

Bobtender℠ Stylists provide customers with a ‘no B.S.’ personal styling to help them select the frame that best suits their unique personality. Eyewear offerings will include custom prescriptions, as well as; grab-and-go options, like readers and sunglasses, in daring, distinctive shapes, sizes and color options.

eyebobs first tested the brick and mortar model in October of 2017, when they opened their retail lab at the company’s headquarters in Minneapolis. The success of the space, which included their newly launched prescription line, provided eyebobs with the momentum to move forward with their first store opening at the Mall of America in May of this year and The Florida Mall opening in late summer.

“Our retail strategy is one component of our broader awareness building campaign. Retail gives us the opportunity to bring our one-of-a-kind customer service experience to the dynamic mix of local and tourist audiences in Orlando. And, we can’t wait to arm even more consumers with the confidence to be their true selves,” explains Hollenstein.

“We chose Orlando, and specifically The Florida Mall, because of the impressive volume and diversity of shoppers from across the country and world that will walk by our store front each week. This gives us the opportunity to introduce our brand to residents and international visitors. We also believe that Orlando has the perfect demographics for our reader and prescription glasses product categories,” continued Hollenstein.

It’s time to own your awesome in statement-making eyewear that helps you turn up the ‘WOW.’ For more information, visit www.eyebobs.com or follow eyebobs on Facebook, Twitter and Instagram with #eyebobsOrlando.

ABOUT EYEBOBS

eyebobs, a Minneapolis-based eyewear brand for the irreverent and jaded, was established in 2001 after founder Julie Allinson recognized a need to create a line of distinctive, high-quality eyewear for people just like her. eyebobs quickly cultivated a rabid following for their bold, beautifully designed reading glasses. The company launched its prescription line in 2017, and today, eyebobs offers their unique designs in progressives, single-vision prescriptions, blue light frames, all-day readers and polarized sunglasses in addition to their signature readers. eyebobs opened its first ever retail lab in 2017 at its headquarters, the second location opened in May 2018 at the Mall of America and coming soon to The Florida Mall.

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Editor’s Note: Executive interviews and behind-the-scenes tours are available by contacting [email protected]. Images may be downloaded from the digital media kit:

https://www.dropbox.com/sh/swft6w1esevw73x/AACGibpx6ATQkwIqtb5VZ970a?dl=0